The Booming Oceania Digital Textile Printer Market: Unveiling a US$ 150.0 million Industry by 2033

Oceania’s digital textile printer market will grow significantly between 2023-2033 with a compound annual growth (CAGR), projected at 4.3%. By 2033 the market is expected to reach a value of US$ 150 millions, while it will probably surpass US$ 98.4 in 2023.

Future Market Insights reports that the expansion of the e-commerce landscape in Oceania is driving the demand for digital textile print. E-commerce platforms made it easier for smaller and medium-sized producers of textiles to reach a wider customer base.

Businesses located in remote or underserved areas, have been able to take advantage of e-commerce. E-commerce has also fueled the rise of on demand printing, and digital textile print technologies are well suited to meet this need.

Online platforms and their convenience have led to a rise in the demand for personalization and customization within the textile industry. Today’s consumers are looking for specialized products that can be personalized. These products can be produced efficiently using digital textile print techniques, which offer flexibility in design and production.

A growing awareness of the impact of purchasing on the environment has led to an increase in demand for sustainable fabrics. Digital textile printing, which uses less water, energy, and chemicals than conventional methods of printing, is seen as an eco-friendly option to conventional printing.

In addition, the growing competition in the textile industry has pushed the market to seek out more cost-effective and flexible printing options. This has prompted small and medium sized businesses to embrace the digital textile print technology at an increased pace. This trend will continue to drive market growth over the next few years.

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Oceania Digital Textile Printers: Market Study Key Takeaways

• Oceania’s digital textile printer market is expected to reach a value of US$ 98.4 millions By the end 2023.
• The market size is expected to be approximately US$ 150 Million By the end 2023 to 2033.
• It is important to note that the word “you” means “you”. CAGR For the period 2023-2033, it is estimated that the market will be worth 3%.
• Clothing & Apparels End Use segment is anticipated to offer an impressive absolute dollar opportunity of US$ 25.4 million Between 2023-2033.
• Australia will be the leading market for digital fabric printers in Oceania, accounting for a value of total market. US$ 71.6 millions In 2023.

“Oceania is experiencing a rapid expansion of digital textile printing due to the region’s growing need for affordable, on-demand textile printing. The use of eco-friendly inks and direct to fabric printing technology, combined with automation, has allowed for the printing of textiles at affordable prices and of high quality. Digital textile printing has also become more popular as a result expanding distribution options through e-commerce. This is expected to provide small and medium-sized textile manufacturers with access to a larger consumer base and satisfy the increased demand for customization and personalisation.” – says an FMI analyst.

Country Insights – Digital Textile Printers from New Zealand and Australia

New Zealand’s Growing Demand for Digital Textile Printers Driven by Widening Applications

Digital textile printers New Zealand are experiencing steady growth as the country’s textile manufacturers increasingly adopt this technology. Digital textile printing has made production more efficient and affordable for manufacturers. New Zealand’s robust textile sector, catering to various industries such as high-end clothing and outdoor equipment, is driving the demand for digital textile printers. These printers allow for improved productivity, cost-savings, and the ability meet changing consumer preferences.

Australia’s Leadership in Oceania’s Digital Textile Printers Market Fueled by Massive Domestic Demand

Australia Due to the size of its domestic textile market, has become the leader in Oceania for digital textile printers. The textile industry in Australia is thriving, with a variety of manufacturers and designers creating a range of products, such as high-end clothing and sportswear. The Australian Government has offered financial assistance through various training programs, partnerships with businesses, and initiatives for research and development. The Australian government has provided financial support through training programs, business partnerships, and research and development initiatives.

Overall, both New Zealand and Australia are witnessing growth in the digital textile printers market, driven by their respective textile industries’ need for enhanced productivity, cost savings, and the ability to cater to evolving consumer preferences

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Digital Textile Printing Market Landscape: Competitive Landscape

Oceania’s digital textile printing industry is marked by the adoption of numerous strategies. Consolidation is one of the major strategies, but there are also other moves such as acquisitions, mergers, and product innovation.

HP Inc., Brother International Corporation, Seiko Epson Corporation, Konica Minolta, Inc., Colorjet Group, The M&R Companies, Mimaki Engineering Co., Ltd., Aeoon Technologies GmbH, HGS Machines, Ricoh Company, Ltd, Electronics for Imaging, Inc., Kornit Digital, and others are prominent players in the digital textile printing market. The digital textile printing industry is fragmented, and Tier 1 players hold between 20-25% of the Oceania market.

As an example

• In October 2021, Kornit Digital announced a new partnership with Amazon, which will allow Amazon sellers to access Kornit’s digital textile printing technology to create and sell customized printed apparel.

Get more valuable insights into the Oceania digital textile printer market

Future Market Insights’ (FMI) new report offers an unbiased assessment of the Oceania market for digital textile printers. The report analyzes the historical demand for 2018-2022 and forecasts statistics from 2023-2033. The study reveals growth projections on the digital textile printing market on the bass of digital textile printer by printer type (direct to garment printer,  direct to fabric printer), size of printer type (industrial printer, desktop printer), ink type (reactive, acid, disperse, pigment), substrate (cotton, silk, rayon, linen, polyester, polyamide, wool, other substrates), sales channels (manufacturers, distributors, retail, e-commerce), end use (clothing  & apparels), household(bed linens, carpets & curtains, others), technical textiles, others) and country (Australia, New Zealand, Papua New Guinea, Fiji).

Future Market Insights’ (FMI) list of the key trends shaping the market

• Digital textile printing is being adopted by traditional textile manufacturers to improve the efficiency and reduce costs of production.
• Inkjet technology and formulations have improved, resulting in better print quality, faster printing speeds and lower costs.
• Industry 4.0 integration, including automation and data analytics, is being used to increase production efficiency and decrease waste.
• Digital textile printers are needed to meet the growing demand for printed fabrics in various applications such as fashion, home textiles and sportswear.
• Businesses can now operate more efficiently with fewer production line interruptions thanks to the growing adoption of cloud-based software solutions.
• As augmented and virtual reality technologies become more prevalent, they have improved the customer’s experience by allowing them to feel textures in a realistic way. This has led to increased sales.

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Oceania Digital Textile Printers Market by Category

Printer Type

• Direct to Garment Printer
• Direct to fabric (DTF), Printer

By Substrate

• Cotton
• Silk
• Rayon
• Linen
• Polyester
• Polyamide
• Wool
• Other Substrates

By Ink Type

• Reactive
• Acid
• Disperse
• Pigment

Size of the printer (type):

• Industrial Printer
• Desktop Printer

By Sales Channel:

• Manufacturers Direct Sales
• Distributors/ Suppliers
• Shoppers can find a variety of products at discounted prices.
• E-Commerce

By End Use

• Clothing & Apparels
  • T-shirts
  • Pants
  • Leggings
  • Caps
  • Sweatshirts
  • Hoodies
  • Shorts
  • Golf shirts
  • Others (Jackets, Tie, etc.)
• Household
  • Bed Linens
  • Carpets & Curtains
  • Others (Napkins, Towel, etc.)
• Technical Textiles
• Others (Flags & Banners)

By Country

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Future Market Insights, an ESOMAR-certified market research company and member of the Greater New York Chamber of Commerce, provides detailed insights into the factors that are driving the market. It provides opportunities for market growth by segmentation based on source, application, sales channel and end use over the next decade.

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