Newly rebranded NextGen Label Group includes Syracuse Label & Surround Printing

CICERO — Nearly a year after merging operations, Syracuse Label & Surround Printing and sister companies Macaran Printed Products and W.N. Van Alstine & Sons have rebranded as NextGen Label Group.

During a company-wide meeting held recently, the NextGen Label Group logo and name were unveiled. The new brand combines the three operating units under one identity and “better reflects the organization’s commitment to its employee owners and the customer communities they serve. At the same time, it delivers on the promise to protect the rich corporate legacies that were brought together during the merger,” per its announcement.

Syracuse Label & Surround Printing, which is based in the town of Cicero, merged its operations with the two Capital Region firms last June. W.N. Van Alstine & Sons also has an office in DeWitt, per its website.

“We are excited to begin this new chapter together as NextGen Label Group.” Tom Sargent, company president, said in a news release. “Moving forward with a unified group name, while maintaining the visual identities of each business unit, is in direct alignment to the commitment we’ve made to our employee owners, and the proud legacies and brand equity established at those locations.”

Besides Sargent, Kathy Alaimo, president of Syracuse Label & Surround Printing, and Nick Van Alstine, CEO of Macaran, are leading the new business, operating as co-CEOs.

The company has stated that its customers won’t see any changes in the daily operations of the company. All sales, service, accounting procedures, and contacts will “remain intact.” 

Syracuse Label will be continued to use in the market. Macaran and Van Alstine are also still used. The new NextGen Label Group brand and logo will appear on different platforms and in communications through the rest of the year 2023, according to the company.