Why not print photos on something other than ‘simple’ paper?

It is not enough to capture the perfect picture on your camera. The post-processing of images and the preparation for printing can be time-consuming. 

Many photographers, however, overlook the importance the material used for printing. WhiteWall, for example, offers a wide range of materials which add a special touch to the finished product. Each material affects the look and durability of a photograph in a unique way, allowing for certain elements to be highlighted.