The Next Generation of Timepieces: Panerai’s 3D Printed Submersible Watch

Watchmakers continue to be captivated by the advancements in the industry, pushing boundaries and adopting technological innovations. Panerai is a company that has a rich heritage dating back to 1860. They showed their commitment to change at the Salon International de la Haute Horlogerie in Geneva. Panerai’s PAM578 Titanium Tourbillon Special Edition features a variation of Direct Metal Laser Sintering, a cutting-edge technology.

DMLS uses a high-powered laser to layer metal powders together, creating a solid structural structure. This printing technique allows intricate designs to be created without the use of specialized tools. Each layer is only 0.02mm in thickness. Panerai developed this watch using metal sintering technologies from the German company EOS.


By incorporating DMLS technology into the production of the PAM578’s case, Panerai was able to reduce its weight by over 40% compared to steel. Panerai’s traditional manufacturing techniques would have made it difficult to achieve such a weight reduction by using titanium alone. The DMLS process allowed the company to create a visually similar case to their classic Luminor models, but with a hollowed-out interior that traditional tools couldn’t access. The result is an impressive timepiece that weighs only 90 grams despite its size of 48mm.

The PAM578’s fusion of traditional watchmaking techniques with 3D printing is truly impressive. Panerai has joined the list of brands who have adopted this amazing technology. The SIHH 2016 special edition was undoubtedly the highlight of the show. Panerai’s journey into uncharted territory began with the introduction of Carbotech, a composite material, in their watches. Despite initial reservations from purists, this step forward demonstrated the brand’s willingness to experiment with new materials and designs. Panerai is taking another leap forward in watchmaking this year by partnering Brabus, the German automaker known for customizing luxury automobiles. Together, they developed the Submersible S Brabus eTitanio (PAM01403), an innovative watch that showcases the power of 3D-printing technology.

The Submersible S BRABUS Titanio BRAB01403

Panerai and Brabus created this timepiece using metal 3D-printing technology. They used eTitanio – a recycled titanium powder derived entirely from scraps of titanium alloy. This process involves layering the titanium powder, and then using a fiber optic laser with high power to fuse them together. The result is a lightweight case that has a strong structure. The 3D printed titanium case weighs just 23.6 grams and is 30% lighter than the conventional titanium case.

Submersible S BRABUS Titanio, PAM01403, further emphasizes its technologically advanced nature with a skeletonized automatic caliber P.4001/S movement. This reduces unnecessary materials while achieving a 3-day power reserve. The design features a lattice-like dial reminiscent of a car’s grille, complemented by red accents and the iconic Brabus logo. The Carbotech rotating unidirectional bezel adds sophistication to the watch with its marbled look that resembles Damascus Steel. The watch is supplied with two straps: one in recycled PET and another made from black calfskin. This aligns with the company’s commitment to sustainability.

Panerai’s Expanding Product Portfolio and Evolution as a Leading Watchmaker

Panerai’s versatility extends beyond their technological advancements, as they continue to expand their product portfolio, catering to both male and female wearers. Panerai has something for everyone, from the Luminor Base Logo and other models that are more accessible to those with high-complications. Panerai’s willingness to evolve and embrace change as a company is evident. This has helped them become a leader in the watchmaking sector.

Panerai is a brand that stands out in a world of technological advances. It seamlessly blends traditional craftsmanship with the latest 3D printing technologies. Panerai is committed to pushing boundaries, and has redefined the future of horology by incorporating metal 3D printing and DMLS into their watch manufacturing. As one of the early adopters in the watch industry, Panerai’s innovative approach sets them apart, paving the way for a new era of timekeeping excellence. Visit the collection HERE.

What do you think of Panerai’s submersible 3D printed  watches? Let us know in a comment below or on our LinkedIn, Facebook, and Twitter pages! Don’t forget to sign up for our free weekly Newsletter here, the latest 3D printing news straight to your inbox! You can also find all our videos on our YouTube channel.

*All photo credits: Panerai