Salt Life Growth in Northeast Continues; Ocean Lifestyle Brand Recently Featured in New York Times

DULUTH, Ga- Delta Apparel, Inc. Salt Life is now available in more stores across the country. Northeastern United States Salt Life has also published a recent feature on the site. New York Times.

Salt Life recently opened its newest brick-and-mortar retail location in 80 Ocean Avenue North You can also find out more about the following: Long Branch, New Jersey. This is the 23rd location of the brand in the country and the second store in the Northeast along with Rehoboth Beach is located in Delaware The store opened in 2009. Salt Life is now available in over a dozen retail locations. U.S. The coastline of California You can also find out more about the following: Florida The north is as far as New JerseyThe company has plans to open multiple locations along the east coast. New York Later this year,

Salt Life President Jeff Stillwell Salt Life continues to be a popular product in the Northeast. New Jersey, New York Our eCommerce site consistently has the highest number of active customers from adjacent states. The new Long Branch Salt Life fans in the Northeast can engage with us through our location, which offers a great experience in-store. Retail locations are a valuable touchpoint for Salt Life customers, both new and old. They also form a critical component of the omnichannel experience. We plan to continue investing in retail and to expand our nationwide footprint.

Salt Life recently featured in a New York Times feature article.Maggie LangeSalt Life is Coming to a beach near You N.Y. Times, May 28, 2023( ) highlighting brand origins and its trajectory to become a lifestyle brand that has a global consumer base. The United States. It was founded in 2003 by watermen enthusiasts from Jacksonville Beach, Florida. the brand has grown to become the ocean lifestyle leader by its embrace of those who love fishing and diving, surfing, fun on the beach, sun-soaked relaxing, and everything between.

Salt Life’s products are available at surf shops, specialty retailers, department store and sporting goods retail outlets across the nation, as well as on The United States As well as island destinations and international locations. Salt Life’s YouTube channel, Instagram and Facebook are all omnichannel platforms for consumer engagement. Facebook, in-store activations, and The Daily Salt content portal, which includes Above & Below: a Salt Life Podcast as well as charter captain, dive instructor, and surf instructor directories. Salt Life’s brand ambassadors include professional athletes, influencers, and musicians from the worlds of fishing, surfing and diving.

Robert W. HumphreysThe Chairman and CEO of Delta Apparel, Inc.“It is truly exciting and rewarding for us to see the Salt Life brand expand beyond the Southeast, and become a lifestyle brand that has fans throughout the nation and even internationally. Salt Life is a brand that resonates everywhere there are ocean lovers. Our success in Northeast confirms this. Salt Life’s team is doing an excellent job in bringing the brand and its products to consumers. We look forward to supporting Salt Life when it expands into more markets, new product categories, or revenue channels.

You can find out more about this by clicking here. Delta Apparel, Inc.

Delta Apparel, Inc.The company and its operating subsidiaries DTG2Go, LLC, Salt Life, LLC. M.J. Soffe, LLC, an international apparel company with vertical integration, designs, manufactures and sources a diverse range of activewear and lifestyle products under its primary brands Salt Life, Soffe and Delta. The Company has been a leader in digital printing and fulfillment for direct-to-garment apparel since its founding. DTG2Go Technology and innovation are brought to the customer supply chain. The Company sells casual and athletic products via a variety distribution channels, including mass merchants, e-retailers and online retailers. U.S. Military, as well as through its business to business e-commerce websites. Direct-to-consumer products are also available on,, and in addition to its branded retail outlets. The Company’s headquarters are in the United States. The United States, Honduras, El Salvador. MexicoYou can find more information about the Company at Additional information about the Company is available at

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Source: Delta Apparel, Inc.