Salt Life Brand Expands Into Home Furnishings | Business

DULUTH, Ga.–(BUSINESS WIRE)–Mar 2, 2023–

Delta Apparel, Inc. (NYSE American: DLA), a leading provider of core activewear, lifestyle apparel, and on-demand digital print strategies, today announced that Salt Life, its authentic, aspirational lifestyle brand, will expand its product line to include its first home furnishings collection – Salt Life Home. Magnussen Home, a leading furniture manufacturer and designer, will develop and market the new collection. It will offer consumers across the nation a variety of coastal-inspired products for living and dining as well as entertainment, work, sleep, and other spaces.

Robert W. Humphreys, Chairman and Chief Executive Officer of Delta Apparel, Inc., commented, “We are thrilled to see Salt Life continue to diversify its product line and enter the growing, multi-billion-dollar home goods market. Home goods are a dynamic addition in the existing Salt Life license portfolio, which also includes branded restaurants and beverages. As our license portfolio expands over time, we expect the royalty income generated to serve as another significant revenue channel for Salt Life along with branded retail, eCommerce, and wholesale.”

Jeff Stillwell, Salt Life’s President, further commented, “Salt Life’s brand recognition continues to grow across the United States and internationally, and we constantly look to create ways for consumers to connect with Salt Life’s unique ocean aesthetic. Expanding into home goods has been on our radar for some time now and we are extremely excited about our collaboration with the Magnussen team on the Salt Life Home collection and the opportunity it gives us to complement our existing line with a substantial new product category.”

Salt Life Home will offer a range of comfortable, breezy linens and sturdy wooden furniture. It also offers the comfort of coastal living with a wide variety of designs that can be adapted to varying home styles. Salt Life’s consumer-favorite beach apparel serves as an inspiration for the collection, which will feature textures and patterns reminiscent of seaside views and colors ranging from soothing neutrals to bold splashes of ocean blue and sunset red. Salt Life Home offers a variety price points to suit all tastes and styles, whether shoppers are searching for a complete living space set or a coastal accent piece that can be used to enhance their interiors.

About Delta Apparel, Inc.

Delta Apparel, Inc., along with its operating subsidiaries DTG2Go, LLC, Salt Life, LLC, and M.J. Soffe, LLC, is a vertically integrated, international apparel company that designs, manufactures, sources, and markets a diverse portfolio of core activewear and lifestyle apparel products under the primary brands of Salt Life®, Soffe®, and Delta. The Company is a market leader within the direct-to garment digital printing and fulfillment industry. It brings its DTG2Go technology to customers’ supply chains and innovations. The Company sells casual and athletic products through many distribution channels, including independent and specialty shops, higher-end department stores, mid-tier retailers, mass retailers and e-retailers, as well as through its business to-business ecommerce sites. The Company’s products are also made available direct-to-consumer on its websites at, and as well as through its branded retail stores. The Company’s operations are located throughout the United States, Honduras, El Salvador, and Mexico, and it employs approximately 8,500 people worldwide. Additional information about the Company is available at

Salt Life

For twenty years, Salt Life® has led the ocean lifestyle category, embracing those who love fishing, diving, surfing, beach fun, sun-soaked relaxation, and everything in between. Salt Life was founded in 2003 by four passionate watermen from Jacksonville Beach, Florida. It has expanded through extensive distribution and coast to coast retail stores. The brand’s professional roster boasts numerous athletes, sportsmen, and other ambassadors in the fishing, surfing, diving, and music worlds. Salt Life offers omnichannel consumer engagement through its YouTube channel, Instagram, Facebook, in-store activations, and The Daily Salt content portal, which includes Above & Below: a Salt Life Podcast as well as the Charter Captains, Dive Instructor, and Surf Instructor Directories.

Salt Life products are available to consumers at and in surf shops, specialty stores, department stores, and sporting goods retailers, as well as at Salt Life’s various branded retail stores dotting the U.S. coastline from California to Florida and up the eastern seaboard to Delaware. The brand’s flagship store is in Jacksonville Beach, Florida, where the term “Salt Life” was coined over 20 years ago.

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SOURCE: Delta Apparel, Inc.

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PUB: 03/02/2023 at 09:23 AM/DISC 03/02/2023 at 09:21 AM