Oceania Digital Textile Printer Market

Between 2023 and 2033, the Oceania digital textile printer market is projected to grow rapidly at a CAGR of 4.3%. The market is expected to reach a value of $150 million in 2033. By 2023, the market is likely to surpass an estimated valuation of US$98.4million.

Future Market Insights predicts that Oceania’s demand for digital textile print will grow as a result the growing ecommerce distribution sector. Thanks to ecommerce, small and medium-sized producers of textiles can easily connect with consumers.

E-commerce distribution has been most beneficial to people who live in rural or underserved regions. Digital textile printing technology is able to meet this need.

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The textile industry has seen a rise in demand for customisation and personalization due to the e-commerce. It is partly due to the fact that users have more choices because of the ease and capacity of using the internet interface.

Digital textile printing is a flexible technique that can be used for both the design and production of specialized and customized goods.

As consumers become more conscious of the impact their purchases have on the environment, e-commerce websites are driving demand for sustainable textiles.

It is now a standard in the industry to use less water, and reduce energy and chemicals. Comparing digital textile printing to traditional textile printing, it is much more eco-friendly.

Due to stiff competition on this market, the demand for affordable and versatile printing options is increasing. The stiff competition in this market has encouraged small and medium businesses to adopt digital printing technology for textiles at an accelerated rate. This trend will continue to drive market growth in the future.

Oceania Digital Textile Printers market study: Key takeaways

• The Oceania digital textile printer industry is anticipated to reach a valuation of US$ 98.4 million by the end of the year 2023.
• The market is expected to reach a total size of US$ 150 million by the end of the forecast period 2023 to 2033.
• The CAGR for the market during 2023 to 2033 is projected to be at 3%.
• Clothing & Apparels End Use segment is anticipated to offer an impressive absolute dollar opportunity of US$ 25.4 million Between 2023-2033.
• Australia is anticipated to be the largest market for digital textile printers across Oceania accounting for a total market valuation of US$ 71.6 million in 2023.

“Oceania is experiencing a rapid expansion of digital textile printing due to the region’s growing need for affordable, on-demand textile printing. The use of eco-friendly inks and direct to fabric printing technology have allowed for the printing of textiles at a low price and of high quality. As ecommerce distribution options expand, the need for digital textile print is also growing. This is expected to provide small and medium-sized textile manufacturers with access to a larger consumer base and satisfy the increased demand for customization and personalisation.” – says an FMI analyst.

Digital Textile Printing Market Landscape: Competitive Landscape

Oceania’s digital textile market is characterized by a number of strategies adopted by players to stay competitive. Consolidation is one of the major strategies, but there are also other strategies like mergers, acquisitions, and product innovation.

HP Inc., Brother International Corporation, Seiko Epson Corporation, Konica Minolta, Inc., Colorjet Group, The M&R Companies, Mimaki Engineering Co., Ltd., Aeoon Technologies GmbH, HGS Machines, Ricoh Company, Ltd, Electronics for Imaging, Inc., Kornit Digital, and others are prominent players in the digital textile printing market. Digital textile printing is a fragmented market. Tier 1 players have a 20-25% market share.

As an example

• In October 2021, Kornit Digital announced a new partnership with Amazon, which will allow Amazon sellers to access Kornit’s digital textile printing technology to create and sell customized printed apparel.

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Oceania Digital Textile Printer Market, by Category

By Printer Type

• Direct to Garment (DTG), Printer
• Direct to fabric (DTF), Printer

Substrate

• Cotton
• Silk
• Rayon
• Linen
• The use of Polyester
• Polyamide
• Wool
• Other Substrates

By Ink Type

• Reactive
• Acid
• Disperse
• Pigment

Size of the printer (type):

• Industrial Printer
• Desktop Printer

By Sales Channel:

• Manufacturers (Direct sales)
• Distributors/ Suppliers
• Buy it Now
• E-Commerce

By End Use

• Clothing & Apparels
  • T-shirts
  • Pants
  • Leggings
  • Caps
  • Sweatshirts
  • Hoodies
  • Shorts
  • Golf shirts
  • Others (Jackets, Tie, etc.)
• Household
  • Bed Linens
  • Carpets & Curtains
  • Others (Napkins, Towel, etc.)
• Technical Textiles
• Others (Flags & Banners)

By Country

• Australia
• New Zealand
• Papua New Guinea
• Fiji

About FMI

Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. The report reveals the opportunities that will drive the growth of the market in different segments based on Source, Application Sales Channel, and End Use for the next 10 years.

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