Millcraft Announces Rebranded Apparel Solutions Business Segment, New Partnership with Epson®

An ex-Direct-to-Garment Specialty Sales Unit has been transformed into a broader Apparel Solutions Business segment to meet changing market demand

Cleveland, Ohio – Today the Millcraft Paper Company announced that it has relaunched its Direct-to-Garment (DTG), specialty sales unit. This is a new Millcraft Apparel Solutions segment. This rebrand is in line with the rapidly changing technologies in apparel printing and growing consumer demand for high-end equipment and services. Millcraft’s Apparel Solutions now envelops DTG, Direct-to-Film (DTF), and a multitude of capacities within the apparel decorating space.

Digital apparel printing is predicted to grow at 65% over the next ten years and surpass $230 billion in 2029. This market has seen tremendous popularity and is currently one of the fastest growing print segments.

Travis Mlakar, Millcraft President and Chief Executive Officer, says, “We’re in the business of supplying what our customers need. We know that customers are looking for new technologies and digital capabilities in print-on-demand. Millcraft is well-positioned for customers’ changing needs. We are adding resources and infrastructure to assist their businesses in diversifying and growing.

Eric Deem, Millcraft Apparel Solutions Sales Manager, says, “Millcraft not only has the experience and expertise to help businesses grow this advantageous vertical, but we’re here to help you create and operate your business more successfully with this technology.”

Deem and his team are apparel printing experts who can help apparel decorators of all sizes and industries to optimize their businesses for greater efficiency and profitability. “We’re here to assist every step of the way – with installation, training, and support,” says Deem.

In conjunction with the rebrand, Millcraft is proud to announce a new partnership with industry-leading Epson® to offer its full line of industrial apparel and décor printers for fast speeds, sharp vibrant images, and quick ROI for small businesses to large companies.

The Cleveland-based distributor continues to invest in its core customer base – today’s commercial printers, who are seeking to diversify beyond traditional paper and print to meet the changing demands of the marketplace. In addition to apparel decorating, Millcraft’s expanded core product lines now include retail and beverage packaging; wide format equipment and supplies; graphics and specialty media; office, shipping and mailing supplies; and facilities solutions.