Merch-on-demand platform Merchr strengthens team

Merchr’s print-on demand merchandise platform has expanded its team by three new employees.

Ariel Or and Titilayo Saalu have been hired as graphic designers. Dan Delew is the new partnerships manager.

Merchr is a company that has a production facility located in Middleton in Greater Manchester and a London office. It allows individuals and groups the opportunity to design and sell their merchandise collections.

Delew is a marketing professional with five years experience, mainly within the retail sector. Merchr has hired him from Tessuti premium fashion retailer. He also worked previously at Regatta Group sportswear brands Dare2b, Tech Nation and Dare2b.

Merchr’s role involves forging new relationships with retailers, sporting clubs, visitor attractions, and other businesses, as well as product suppliers. This is to drive the growth of the company.

Merchr co-founder and director Nora Yassin said: “As a company focused on supporting retailers and brands, we recognised the need to recruit someone with hands-on experience in the retail sector. Dan’s expertise in this industry will be a huge asset to the business. We can now forge more high-level, impactful partnerships with his arrival.

“Our strategy is for Merchr to become a broad marketplace, and we believe that the way to achieve this is through partnerships – with suppliers to add more products and with the likes of retailers, visitor attractions and sports clubs.”

She added: “Investing in talented graphic designers ensures that we are moving forward in the right direction and aligning with our growth goals by raising our brand presence and creating a competitive edge. A key part of the strategy is to create compelling visuals that are on-brand and capture our Merchr user’s attention. Current projects include packaging, marketing materials, branding concepts, product designs and more.”

Merchr’s team now numbers 20. Additional recruitment for roles such as a web designer and ecommerce channel manager is underway.

Merchr’s product range has been expanded with the addition of towels, blankets mugs placemats coasters canvas prints hot water bottles and canvas prints in partnership with Jondo. Clothing for babies and children was also added in partnership with Snuggle.

There are also a variety of hats, jackets, hoodies, tee-shirts, and polo shirts. Also included in the range is a tote bag, make-up bag, backpack, and messenger bag, as well as power banks and headphones. Office items like pens and pencils can be found here, along with pouches, highlighters, and notebooks.

Merchr, founded by a team with extensive experience and Martin Varley as their senior executive, is the leader in the personalised product industry. The platform allows users to launch and create a free online shop by uploading and designing customised product collection with artwork, a slogan, logo or an image. Alternatively, they can connect an existing website via Merchr’s integrations with e-commerce platforms such as WooCommerce, and soon Shopify.

Merchr helps individuals and groups – from charities, visitor attractions, clubs, societies and schools to musicians and other entertainers, sports people, entrepreneurs and YouTubers – to build their brand and reach new audiences by creating merchandise stores to sell to fans, friends and followers in an eco-friendly, risk-free way without the need to hold stock or worry about the logistics of production, printing and shipping.

Merchr will print and drop-ship the products at a price that suits each store owner. Once an order is placed, Merchr’s software delivers print-ready artwork directly to the Middleton facility which is equipped with the latest digital printing, direct-to-garment, direct-to-film and laser engraving machinery. All products are shipped within 24 hours.