Keypoint Intelligence Evaluates and Forecasts the Direct-to-Garment Market from 2021-2026

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Direct-to-garment printing in 2021 was worth $10.5 billion worldwide. It is projected to rise to $21.3 billion by 2026.

Keypoint Intelligence published a market prediction for direct to garment (DTG) printers in the years 2021-2026. The DTG printing devices are included in the forecast. They include desktop and industrial printers, as well as printers with several plates side-by-side. This includes toner transfer printers (EP) that compete in the low-priced commercial entry-level market. In the forecast deliverables, there is also a pivot table that includes figures for direct-to-film (DTF).

Direct-to–garment printing involves digitally printing textiles and garments with inkjet technology. Print transport and inkjet reposition elements are common options that can be used to print on finished garments.

We have established the market size of DTG printers in 2021 by collecting placement data from key vendors and analyzing machine capabilities used within industrial and commercial environments. Based on market trends, the forecast for 2026 can be broken down into the following regions:

  •      Asia Pacific (APAC)
  •      Europe Middle East & Africa (EMEA)
  •      North America (NA)
  •      South & Latin America (SLA)

Data gathering and forecasting were completed after the COVID-19 pandemic had ended. However, global economic disruption continues as the economy struggles to recover. Shipping disruptions and global supply chains continue to affect supplies of consumables and parts as well as garments.

“In 2021, direct-to-garment printing worldwide reached $10.5 billion in print value and is expected to reach $21.3 billion by 2026,” claims Johnny Shell, Principal Analyst at Keypoint Intelligence. “Digitally printed garments reached 958 million pieces printed worldwide with a projected CAGR of 16.8% thru 2026.”

Some trends include the integration of workflow automation with online marketplaces (Shopify and Amazon, for example). This is made possible by both OEMs and third party providers. Additionally, speed gap between commercial and industrial mid-level printers is closing and faster industrial high-level DTG printers dismiss the notion that “digital is too slow.” Growth in global e-commerce is expected to continue, reaching a 24.5% share by 2025 and digitally printed apparel continues to trend in the e-commerce direction.

The 2021-2026 Direct-to-Garment Market Forecast report can be purchased separately or as part of a subscription to other research provided by Keypoint Intelligence’s Functional and Industrial Printing Service.

Click here for more information on the report.

About Keypoint Intelligence

Keypoint Intelligence has been helping clients in the digital image industry for over 60 years. We provide independent lab data and hands-on testing to help them drive product and market success. Keypoint Intelligence has been recognized as the industry’s most trusted resource for unbiased information, analysis, and awards due to decades of analyst experience. These mission-critical insights have been used by customers to enhance business results and achieve bottom-line goals. With a central focus on clients, Keypoint Intelligence continues to evolve as the industry changes by expanding offerings and updating methods, while intimately understanding and serving manufacturers’, channels’, and their customers’ transformation in the digital printing and imaging sector.

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