Direct to Garment Printing Market

Globally, the direct-to garment market is expected to grow at an 8.3% CAGR from US$822.1 million in value in 2022 to US$1,820.1 million in 2032.  Direct-to-garment market growth is primarily due to the changing purchasing habits of consumers. The millennials spend more on garments with aesthetic designs. These designs offer a boost to the apparel industry, as digital designs can now be printed directly on garments.

Fashion industry developments have driven demand for garment design and printing. Direct to garment printing has grown in popularity due to the trend of custom printing, where brand owners customize their marketing messages on garments.

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Direct to garment printing is expected to grow in demand due to the customization and personalization of the garments. Customers are more likely to be satisfied with a unique garment. Direct to garment printing is a way of absorbing inkjet inks into the fabric of the garment. It also allows for shorter production times, increased cost-effectiveness, and accurate colour matching. This is a fast and affordable method of creating unique designs in comparison to traditional printing. The direct to garment market is predicted to grow between 2019-2029.

Direct to garment printing is a common application that uses environmentally friendly water-based inks. Direct to garment printers may be looking for eco-friendly alternatives to plastisol for printing solutions, which will increase the demand.

Direct to Garment Printing Market Dynamics

The millennial generation is the key factor driving the growth of direct to garment printing. Direct to garment printing will be positively impacted by their preference for digitally printed apparel and graphically designed tee-shirts. Changes in buying habits have led to a rise in popularity for the latest textile designs. E-commerce is a major factor in the growth of the direct-to garment printing industry. Direct to garment printing has also been boosted by attributes like heat transfer, digital printing at a lower cost, growth in apparel sales and advancements in graphic and creative design.

Direct to garment printers have a clear choice to make, as the market is growing due to fashion trends. Margin is high in segments such garment customization and decoration.

Recent developments have seen major printing companies adopting this trend. Epson debuted in January 2020 its first industrial direct to garment printer that leverages bulk ink packs system and dual-print head technology. This provides a remarkably low cost of ink and minimal waste. New printing technology is expected to boost the direct-to-garment printing market.

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Direct to Garment Printing Market – Regional Outlook

Asia Pacific will continue to increase its share of the direct-to-garment printing market due to the growth of ecommerce in emerging markets such as India and the evolution of fashion awareness.

Globally, direct to garment print is a market that has a high fragmentation. The direct to garment market is highly competitive because there are so many players. Major player concentration is seen in Asia Pacific, Europe and North America. Direct to garment market expansion is predicted due to varying consumer preferences across the region.

Direct to Garment Printing Market – Key Players

Direct to garment printing is dominated by the following players:

Mimaki  Engineering Co Ltd
ROQ International
Sawgrass Technologies Inc
Seiko Epson Corporation
The M&R Companies
Durst Group
Kornit Digital Ltd
Aeoon Technologies GMBH
ColDesi Inc
Electronics for Imaging Inc
Stork Prints B.V.
Scalable Press
Direct to Garment printing
Print Aura
Contract DTG

The report is a compilation based on first-hand data, quantitative and qualitative assessment by industry analysts and inputs from experts in the industry and participants along the value chain. The report includes an in-depth assessment of macroeconomic indicators, governing factors and market trends. It also provides a segmented analysis. The report shows the qualitative impact on segments and regions of the cement packaging market.

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Regional Analysis Includes

North America
Latin America
South Asia
East Asia
Middle East & Africa (MEA)


Segmentation of the direct-to-garment printing market by substrate, end use and ink type.


You can also find out more about Other

Use of ink

HSA (High solid acrylic)
RFU (Ready for Use)
You can also find out more about Other

By end-use

Clothing and apparel
Other (Display).

Reports Highlights

Overview of the parent market

Changes in the market dynamics of coated direct-to-garment printing

Segmentation of the direct to garment market

Volume and value of the market, both historical and current.

The direct to garment market: Recent trends and developments

Competitive landscape

Products and strategies for key players

Geographical regions with promising growth potential and niche segments

Market performance: A neutral view

Players must know the information they need to enhance and sustain their market position

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