Ball Releases Report on Aluminum Printing Techniques and Their Effect on Consumer Demand

This content has been written and submitted directly by the source. It has only been modified to comply with this publication’s space and style.

There are over 40,000 FMCG product launches per month in 273+ categories, Competition for shelf placement has increased.

Unlike traditional printing methods, Ball’s Eyeris® uses advanced printing and imaging processes to deliver high-resolution, photo-realistic images directly onto the aluminum packaging surface. The HD imagery is displayed in 360-degrees around the can, bottle or other packaging. It offers not only unmatched color accuracy and detail to showcase the ingredients and fragrances of the product but also gives brands an opportunity to tell their stories and create a strong emotional bond with consumers.

Eyeris can better reproduce customer graphics and images when creating files for printing, ensuring a higher quality and detail in the final product. Available in up to nine colors, Eyeris caters to all dimensions and forms within Ball’s portfolio of aluminum cans and impact extruded bottles for beverages, household items, and personal care products.

“Consumers are increasingly demanding sustainable packaging solutions for household and personal care products. Our new report explores how Eyeris enables brands to stand out with vivid imagery, while also aligning with the sustainability attributes of aluminum – which is safe, lightweight and infinitely recyclable regardless of shape, color or format,” said Victoria Marletta, Commercial Vice-President Aerosol Packaging at Ball Corp. “Eyeris® provides a significant step forward in packaging design technology. We’re excited to partner with our customers to provide this innovative and versatile  solution for brands to communicate with their customers.”

Click here to access the complete report.